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Ally Invest vs E*TRADE
Detailed comparison of fees, features and products
3.5
BROKER ONLY4.2
BROKER ONLYFeature Comparison
| Feature Comparison | Ally Invest | E*TRADE |
|---|---|---|
| Wide Offering | ||
| Fractional Shares & DRIP | ||
| Free Savings Plan | ||
| Cash Sweep Yield | ||
| US Support | ||
| Tax Documents (1099) | ||
| SIPC $500k + FDIC | ||
| Score | 5/7 | 6/7 |
Fee Comparison
| Fee Comparison | Ally Invest | E*TRADE |
|---|---|---|
| IRA Accounts (Roth, Traditional) | $0 commission | $0 commission |
| Cash Sweep Yield | $0 commission | $0 commission |
| Crypto Fee | N/A | N/A |
| Margin Rate | Yes (Forex available) | N/A |
| Inactivity Fee | None | None |
| Deposit Fee | Free | Free |
| Withdrawal Fee | Free | Free |
| Min. Deposit | 0 | 0 |
Product Range
| Product Range | Ally Invest | E*TRADE |
|---|---|---|
| Stocks | All US stocks | All US stocks |
| ETFs | All US ETFs | All US ETFs |
| Mutual Funds | Limited | 9,000+ mutual funds |
| Bonds | Limited | Full bond offering |
| Crypto | N/A | N/A |
Pros & Cons
Pros
- Total banking integration with Ally Bank
- Clean, simple interface
- SIPC $500k protected
- Forex trading available
- Competitive savings rates via Ally Bank
- Managed portfolios option
Cons
- No fractional shares on all stocks
- Limited research tools
- No crypto
- Missing advanced features of competitors
Pros
- Morgan Stanley backing: Excellent for stock compensation (RSU/ESPP)
- Power E*TRADE: Excellent options & technical analysis
- SIPC $500k + FDIC sweep
- Great for tech employees with equity
- Solid research and education
- Managed portfolios available
Cons
- No direct crypto trading
- No fractional shares
- Higher options fees than Tastytrade
- Cash sweep yields lower than competitors